I learned that for a successful market launch the image at the point of sale is critical because this is where the product meets the customer and the decision to buy is made. There are many factors that add up to the success of a retail store. Location, the management, merchandise, store ambiance, sales staff and the store layout or the design of the retail store tally up to write the triumph of a store.
Schwitzke advises us to look after the entire retail process, from the development of the design idea through to its realisation and implementation on the right selling space.
