Apple has finally launched its eagerly anticipated Apple Watch, with a square face, interchangeable straps, purely digital face and a sapphire screen. “We set out to create the best watch in the world. What we didn’t do is take the iPhone, shrink the user interface and strap it on your wrist,” said Tim Cook, speaking at Apple’s annual conference in California.
“This product will redefine what people expect form this category. I am no proud to share it with you, it is the next chapter in Apple’s story.”
As well touch, the display senses force and can tell the difference between a tap and a press. “This provides instant access to a whole range of contextually specific controls,” said senior vice president of design Jony Ive. The Workout app shows real-time stats such as calories, time, distance, and pace for your workouts.
Four lenses built into the back detect the wearer’s pulse rate, allowing the device to be used as an activity monitor.
The company had designed three collections of the Apple Watch.
The standard Apple Watch has a case made from a custom stainless steel alloy. Apple Watch Edition’s case is made from 18-carat gold, reportedly “up to twice as hard as standard gold”.
The final model is a sports version with an anodised aluminium case, which Apple says is 60 per cent stronger than standard alloys.
A total of six interchangeable straps that can be quickly swapped include a sports band and quilted leather design with a magnet fastening. Another features a solid metal claps and wraps symmetrically around the wrist.
Apple Watch is built from custom alloys of stainless steel, aluminum, and 18-karat gold. With bands as thoughtfully designed as the watch itself. Apple Watch is as much about self-expression as it is utility. There are a range of watch faces and millions of ways to personalize them.
