What happens when a child designs an IKEA product? How do you turn it from a drawing into reality? They will visit the designers, the specialists and the producers. As they go, you will get a detailed look into the many steps, the safety measures and precautions – as well as the playfulness – that are involved in the making an IKEA soft toy. With IKEA’s help, 10 lucky kids’ drawings have left the realm of fantasy to become real, tangible soft toys that IKEA will sell around the world as part of its Soft Toys For Education campaign. After the finalists were chosen from a world-wide selection, IKEA’s toy designers turned them into these wonderful plush toys for sale at their stores.
11 million children helped since 2003
According to IKEA: ” We’re working toward a world where children living in poverty have more opportunities to create a better future for themselves and their families – and the Soft Toys for Education campaign is a part of making those things possible.”
It’s a great idea, but it’s not the first time we’ve seen it – Budsies also turned kids’ drawings into fun plush toys. Meet SAGOSKATT series, where IKEA turned children’s drawings into real plush toys to raise money for charity.
I can imagine that many kids will love this ‘cuddly monster’. The toy is very likeable, you want to touch it and play with its hands.– Koen, Netherlands
