The 24th edition of Casa Cor Rio de Janeiro, the largest Architecture and Interior Design event in Brasil, took an interesting turn in 2014 when the very idea behind the showroom got reinvented. Instead of the usual exhibition area, the products and ideas were presented as a large 4500 square meter space divided into lofts, studio apartments and various living and entertainment areas. The challenge of this project was to make the audience feel at home while admiring Deca products without having the feeling of being inside a showroom. With this in mind we designed a loft divided into two areas: social and intimate, divided only by a cabinet that, in the social side comprehends the kitchen and in the intimate side, the suite’s wardrobe.